Click Here To Go To My Planning Log

Monday, 22 February 2010

Survey

Click here to go to the "SIBLING" Survey

As part of my evaluation I had to create audience questionaires which would be given to a focus group that represents our target audience. The survey can be accessed online where the results are sent to my "Survey Monkey" account where they can be easily analysed. We had to use a total of 10 questions, using a range of open and closed questions.

To view the survey you can click the link above ^.

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our opening scene incorporates many generic thriller conventions, these can be identified as:

  • Creating Enigma - The opening the scene raises many questions, that will be answered throughout the film and maybe not even until right up to the end. This is an aspect which I have noticed in many films and we felt it is very effective.
Click here to seem some examples of enigma in our opening.

We were influenced by other titles in the genre and after our research and analysis on thriller films in the planning log I found many thriller traits and we decided to include the ones we felt were most effective but at the same time we didn't want to conform to one style. At the time of our planning other groups, in our media class, had decided to conform to the "stalker" plot but we said to our selves "why can't we do something a bit different?" which is what a few thrillers have done, such as "Memento", "L.A. Confidential"and "Sin City".

Enigma in other thrillers (Click to see enlarged version):



  • Partly Establishes a Shadowy Atmosphere - A conventional thriller will create a dark and shadowy atmosphere, in places we have used shadowy scenes but we have also tried to create a dramatic scene without conforming too much to the main conventions. This is because for our opening we wanted the audience to be able to see and get an understanding of the characters emotions and atmosphere, that way they can understand what is going on. In scenes that are too dark and shadowy sometimes the characters face may be obscured, this is good for a stalker or killer plot but we felt for our plot we needed the viewers to fully interpret the characters emotions.
Some shadowy scenes have still been included in our plot, these scenes make sure the atmosphere doesn't become too bright and change the mood.


As you can see we normally split the scenes lighting in to two halves for maximum effect, either:

DARK background LIGHT foreground
LIGHT background DARK foreground



  • Plot Structure fits Thriller Conventions - Even though we have tried to do something different in other aspects of our filming, the storyline is one that fits in to many thriller conventions.
- There is a fight versus Justice and Injustice (The younger brother wants justice for his older brother, even though his methods may turn out to cause injustice to others)
- We have included a lot of suspense and have tried to make it as dramatic as possible without becoming unrealistic (Realism is a key factor that we feel makes our plot effective)

This makes our plot a hybrid of the thriller genre, we would classify it as the sub-genre " Psychological/Drama/Action Thriller".


We think the movie Changing Lanes has a similar plot line to ours, as the character wants justice but goes about it the wrong way using harsh methods.



2. How does your media product represent particular social groups?

Our media production represents a few social groups, these link back directly to our target audience. There are many different ways that our opening can be interpreted, firstly our production respresents young teenagers especially young males. We know that many people can relate to the plot as many people have an older/younger brother themselves, we want to show people they should appreciate their siblings and that older brothers have a duty to create their younger brothers mentality, even when they won't listen to their parents ensuring that they behave correctly even if they aren't there (unlike what happens in the plot).

Another interpretation could be the working class against the higher power in search of justice, whereby the younger brother represents the working class and the higher power is the police.



3. What kind of media institution might distribute your media product and why?

In my planning log we did research in to companies which produced familiar films in the thriller genre and found numerous production companies in which we though would be fit to produce and distribute our media product. We thought that New Line Cinema would be a suitable company to produce and distribute our media for many reasons:

  • It has already produced and distributed many films in the same or similar genres to our opening. This includes the very successful series of "Final Destination" films, meaning that they can see potential for sequels.
  • Not only did they create a successful series they also were confident enough to take a risk which turned out to be extremely successful.

Final Destination 4 3D was the final installment in the series but was the first to be shot in HD 3D. It was one of few films at the time which started the ball rolling bringing back 3D imagery, this show that the company has creative and innovative ideas which would be very useful to my product.


The film could offer opportunities for merchandising creating awareness posters, collaborations with albums and famous artists. This is similar to what was done with films "Bullet Boy", "Kidulthood" and "Adulthood" the target audience could relate to the film and the producers knew this and so they released albums containing the film soundtrack and the actors even released some of their own songs and were featured in other artists music videos.



As you can see from the album above at the bottom it has a list of already famous music artists which are featured in the soundtrack, this is an incentive for people to buy it.

4. Who would be the audience for your media product?

The age rating for our media opening would be 15+ and the target audience would be mainly male as they are the ones that can relate with the characters but it could appeal to any gender if they were interested in the thriller genre and the plot appealed to them.

This was reflected in my survey response, where people from our target audience were asked to watch our opening and fill in my questionnaire. They were mainly males aged 16/17 but there were also a few females as well. Their interests were mainly music, computers and socialising with friends.

I chose this particular target audience because I feel that I am a part of that audience and so I will be able to understand the features that viewers will want to see and will be interested in.

- How does your thriller appeal to them? in what ways? why would they go and see it

Similar films to our thriller are:

IMDB Plot: "A frustrated man decides to take justice into his own hands after a plea bargain sets one of his family's killers free. He targets not only the killer but also the district attorney and others involved in the deal."

This film is mainly for young adults but it does appeal to older teenagers as well because the story line grips the audience and make the viewers feel for the character.

IMDB Plot: "A former neo-nazi skinhead tries to prevent his younger brother from going down the same wrong path that he did."

The plot in this movie differs from most films, it is not your usual film about killing, stealing and crime. It has deep meaning and because of this originality the audience are interested to see what happens. The main audience for this film are people aged 18+ this is because to appreciate the deeper meaning of the story you have to read between the lines.

5. How did you attract/address your audience?

We thought carefully about how we would attract our viewers, using a number of techniques that we thought our target audience would pick up on. One of the main aspects was the character, we knew they had to be a young person that could capture the hearts of the viewers.
Some feedback that we received from our audience about the character:




The audience are viewing the story from the young boys point of view, they are spectators on events which happen from after main incident and won't find out the whole story until the end as events would be unraveled as the plot develops. This differs from most thrillers as they usually given an event to witness at the beginning which the rest of the story will build on, but in this thriller the incident is slowly explained over a series of events.

The camerawork reflects these viewpoints:







- link back to generic conventions

6. What have you learnt about technologies from the process of constructing the product?

I have learnt a lot about filming during the process of constructing our media product. Especially the necessity for a camera tripod, filming freehand is good for adding point of view shots or shaky scenes but when filming a normal sequence freehand shots usually make the shot seem amateur and unprofessional.

Camera Equipment:

Strengths -
  • As the camera had a pop out screen we were able to review the footage instantly after we filmed it, this meant that we were able to identify if anything was wrong with the scene we had just shot.
  • We were able to perform most of the shots we wanted even the focus pull scene after a lot of practice.
Weaknesses -

  • The quality was not as good as it could of been if we had used a professional camera, especially the audio which was below average.
  • Though we managed to perform the focus pull scene, it was very difficult to actually get it to work properly, using professional equipment would of enabled us to perform a more defined split on the focus allowing the viewers attention to be fully diverted to where it was focused.
 

Click the above picture to see a rough example of the focus pull that we have in our media product, it is not as smooth as the final piece.(if it doesn't work your web host may be blocking it)


Problems with filming:

As we filmed our first opening twice and our final one once, me and my group partner had gained a lot of filming, planning and setting experience. Our problems started in our first filming process were lighting was a major issue, we had to light candles and hold lots of torches to try and gain as much light as possible in the dark setting.

Again during the first filming we were very disorganised, this meant that shots would have to be taken many times in order to get them right and we lost track easily as we didn't follow our storyboards. When got to the editing stage we found that the pictures were very grainy and even though it did add to the mise en scene, some shots were almost pitch black. Also, because we weren't following our storyboards it became very difficult to piece the story together.

To solve these problems, during the second filming process I made sure we used a halogen flood light and tried to follow the storyboards in order to not repeat what we had previously filmed.


This time when we came to editing we found that some scenes were too light some still too dark, this made the opening look very unbalanced and unprofessional. This is when me and another member of the group decided to part from the others due to disagreement.


Editing in Imovie:

Personally, I felt Imovie was too simple to be able to perform all the effects that we wanted to include in our production, on more than occasion there was not a suitable alternative on the software. For Example: overlaying two pieces of footage or positioning titles with certain effects.

Even though Imovie lacked features it was very easy to use, this was very beneficial as we were under pressure to get it finished as we had restricted time on the Apple Macs.

Sourcing music from the internet:

We found it quite difficult to find music that not under copyright and that was free which fitted in with our opening.


We searched the internet, using Google, browsing many sites listening to different types of music. We chose the piece we did because we felt that it really complemented our shots and made the whole scene very dramatic, capturing the character that we wanted to display.We also spent a great deal of time aligning certain shots to change and appear with specific times in the background music. I felt strongly about making sure they were in sync even though it was quite time consuming the end result proved effective.


7. Looking back to your preliminary task, what do you feel that you have learnt in the progression from it to the full product?



Looking back on my preliminary task, I feel that I have made several advancements. The preliminary task helped develop basic camera skills and gave me a further understanding of basic camera shots.

The preliminary task was our first official media product and was also our first group task, it showed us what working in a group was like and how we would allocate tasks to each member of the group. It also gave us experience in using the editing software "Imovie" on the Apple Macs and in developing storyboards. We experimented with many effects and transitions but decided not use them in the final version of the preliminary task, this made us aware of what is available in the final task.

The main shots that were used and took the most practice was the"shot reverse shot" and "match on action" shots.

In the main task, before we filmed the actual opening a lot of planning was done to ensure we had a good understanding of the task at hand.

  • Research in to the genre:
A lot of the research was in to the main conventions of thrillers and how directors from the genre have had an affect. We established the main problems with thrillers, such as being confused with horrors.

  • Producing storyboards:
    Creating the storyboards was an important part of the planning process, it meant that we knew exactly what shots we needed to capture, how we would edit them and how they would piece together. Filming can be a stressful and unorganised process, storyboards help make it a smooth and confident process.

    I felt that a few specific shot types have been improved:

    • Match on action:

    • Focus Pull:

    I felt our end product successfully fulfilled the task given to us; it is approximately 2 minutes long, it includes some generics of a thriller whilst also challenging some conventions, it had titles/credits and is the opening to a thriller film not the whole film itself.

    We showed our opening to a large audience and received a lot of feedback from surveys, some feedback was typed in an electronic survey and is shown below:




    The actual survey can be found here: http://www.surveymonkey.com/s/QX9LSHY